SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Advice For Newbies
New to SEO? Our Periodic Table Of SEO Ranking Factors, shown above, introduces you to all the basic concepts you need to know. You can download a copy to print for easy reference, too!
As a companion to the table, the Search Engine Land Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them. Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):
- Overview: The Periodic Table Of SEO Ranking Factors
- Content & Search Engine Ranking Factors
- HTML Code & Search Engine Ranking Factors
- Site Architecture & Search Engine Ranking Factors
- Link Building & Ranking In Search Engines
- Social Media & Ranking In Search Results
- Trust, Authority & Search Rankings
- Personalization & Search Engine Rankings
- Violations & Search Engine Spam Penalties
- Blocking & Search Engine Results
- Download The Periodic Table Of SEO Ranking Factors
Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here.
Also well worth checking out is SEOmoz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.
There are also a variety of print books you might consider. Here’s our review of some newer books: A Roundup Of Best SEO Books.
Advice At Search Engine Land
Here at Search Engine Land, we provide SEO advice and news in a variety of ways:
How To: SEO is our section that is devoted to practical tips and tactics about search engine optimization.
100% Organic Column is Search Engine Land’s column that covers different search engine optimization topics every week.
More Search Engine Land Columns – Beyond our 100% Organic column, Search Engine Land also has these columns that cover SEO topics:
- In House
- In The Trenches
- Industrial Strength
- Let’s Get Social
- Link Week
- Locals Only
- Small Is Beautiful
- Strictly Business
- Video Search
SEO Library Archives is an area of Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have subcategories, including:
- SEO: Blocking Spiders
- SEO: Blogs & Feeds
- SEO: Cloaking & Doorway Pages
- SEO: Domain Names & URLs
- SEO: Duplicate Content
- SEO: Flash
- SEO: General
- SEO: Image Search
- SEO: Local
- SEO: Mobile Search
- SEO: Redirects & Moving Sites
- SEO: Spamming
- SEO: Submitting & Sitemaps
- SEO: Tagging
- SEO: Titles & Descriptions
- SEO: Video Search
- SEO: Writing & Body Copy
Also see our related Link Building category and these subareas:
Here are a few of our popular articles about SEO from the Search Engine Land library:
- Some SEO Advice For Bill Gates
- 29 Worst Practices & Most Common Failures: SEO Checklist, Part 1
- SEO Checklist Part 2: Best Practices
- 36 SEO Myths That Won’t Die But Need To
- 36 More SEO Myths That Won’t Die But Need To
- 21 Essential SEO Tips & Techniques
In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:
Remember, those with Search Engine Land memberships also have access to a wide-range of video content about SEO recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has SEO presentations available on demand, to anyone, for free.
More SEO Resources
There are a number of blogs and forums that focus heavily on SEO topics, including: aimClear, Blogstorm, Bruce Clay Blog, David Naylor, Eric Ward, Fire Horse Trail, High Rankings Forum, John Andrews, Matt Cutts, Michael Gray, Mikkel deMib Svendsen, Nine By Blue, Outspoken Media, Search Cowboys, Search Engine Guide, Search Engine Journal, Search Engine Land, Search Engine Watch, Sebastian’s Pamphlets, SEOmoz, SEOoptimize, SEO By The Sea, SEO Book, SEO Copywriting, SEO Gadget, Stone Temple, The Link Spiel, WebProNews and WebmasterWorld.
Looking for an easy-to-scan compilation of SEO news? Check out Alltop. For compilations of the best articles on search engine optimization in a given year, visit The Semmys. At Search Engine Roundtable, you’ll discover a regular compilation of important discussions happening on a variety of search marketing forums. For definitions about terms like SEO and other technological issues, check out Webopedia.
Don’t forget to take our free SearchCap newsletter! SearchCap provides a recap of all the day’s SEO-related news from sources all over the web, as well as the day’s news from Search Engine Land and from Search Engine Land’s related social news site, Sphinn.
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